Close-up of charred grilled orange slices on a brown surface.

WHOLE
FOODS

A shoppable feast

Whole Foods needs no introduction, but their new approach to the holidays did. From Thanksgiving through Easter they cater every bite as if it were home-cooked. They share the news through social media, a print “magalog,” and online shoppable photos of their epic curated spreads. I approached this blockbuster shoot like a cookbook: first get the hero shot, then go off-tripod for the juicy extras.

Golden roasted whole chicken garnished with fresh greens and halved pomegranate on a beige plate.
Instagram post by Wholefoods showing a Thanksgiving meal with roasted turkey, green beans, mashed potatoes, pumpkin pie, cranberry sauce, and gravy on a wooden table.
Instagram post by Whole Foods featuring a festive wooden board with assorted cheeses, cured meats, grapes, nuts, crackers, olives, sliced apple, and jam jar on a white surface.
Roasted whole chicken on a platter garnished with citrus, pomegranate halves, and leafy greens on a striped tablecloth with plates and a glass of red wine.
Holiday menu brochure from Whole Foods Market showing a roasted whole chicken with garnishes on the cover and an inside page featuring sliced brisket, roasted Brussels sprouts, and gravy.
Top-down view of a festive dinner table with sliced roast beef, green beans, roasted carrots, potato latkes with dipping sauces, and glasses of red wine.
Plate with sliced steak, green beans, and roasted colorful carrots, accompanied by a glass of whiskey and a glass of red wine on a table.

Off-tripod and hungry for more

Plate with sliced rare roast beef drizzled with sauce, surrounded by plates of roasted vegetables, glass of red wine, and candles on a wooden table.MacBook Pro screen displaying Whole Foods Market webpage for holiday meals with roasted beef, gravy, seasoned vegetables, and red wine on a wooden table.
Top-down view of a dining table set for eight with empty plates, silverware, glasses filled with rosé wine, a vase of yellow tulips, roasted ham, macaroni and cheese, scalloped potatoes, asparagus, mixed berry salad, and dinner rolls.
Glazed and sliced ham on a white plate with asparagus, a glass of rosé wine, and yellow tulip flowers in the foreground.
Table set with a plate of sliced ham, asparagus, mixed greens, and a roll, surrounded by mac and cheese, a roasted meat, salad bowls, glasses of rosé wine, and a lit white candle.
Instagram post from Whole Foods showing a plated meal of wine-braised brisket, roasted asparagus, and carrots with a glass of red wine on a set dining table with candles.
Dinner table with plates, blue napkins, glasses of red wine, candles, white flowers, and dishes of roasted meat, baby potatoes, glazed carrots, asparagus, and tomato salad.

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KINGSFORD

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WHOLE FOODS

RIVERENCE STEELHEAD