Alfred Peet always dressed in a custom-tailored khaki lab coat while personally roasting every bean at his eponymous storefront in Berkeley in the 1960’s. Peet’s Coffee has grown a bit since then, but behind every airport kiosk and Keurig pod that bears his name is a company as rooted as ever to their founder’s vision of specialty coffee roasted by committed artisans. It’s a story I'm built to tell.