PAULA WOLFERT is one of my long time heroes - an immersive food adventurer and cookbook author whose life I aspire to. When I was assigned to photograph the story about her Alzheimer's diagnosis, I was as heart broken by the news as I was thrilled to work with her.
During the shoot, writer Emily Thelin and I hatched the idea to make a cookbook-memoir of Paula's incredible life. When a dozen mainstream publishers rejected our proposal - "great idea, but Paula's time has passed" was the consensus - we led a successful Kickstarter campaign (1000 backers gave $91k) to self-publish UNFORGETTABLE. We launched the book in April 2017 and were rewarded with a groundswell of enthusiasm and rave reviews in The New York Times and Lucky Peach.